Foxera Group

Done-for-you AI that pays for itself.

AI Implementation & Optimization

I find the work that is costing your team time, fix the process behind it, then implement, connect or build the right technology around the operation. You deal with one person from the initial review to the working result.

Let's talk See what I do

An operator who builds. I have run hospitality operations, implemented systems in real venues and taught myself to build software. The work starts with what your team actually does, not with a tool looking for a use.

What a 60-seat venue already pays other vendors

The cost is visible. The joins are not.

A 60-seat venue already pays other vendors £574 each month across EPOS, inventory, scheduling, bookings, payroll and accounting.

That is not a Foxera Group fee or a quote for my work. It is the existing vendor stack, before delivery platforms take 14–35% commissions.

Already paid to other vendors each month

£574 / month

EPOS£79
Inventory£100
Scheduling£80
Bookings£250
Payroll£40
Accounting£25

Plus 14–35% delivery commissions.

What I do

Keep what works. Fix what does not. Build what is missing.

The answer may be a better workflow, a cleaner connection between tools, custom software, or a clearer website. The job is to choose the smallest useful intervention and carry it through until your team can use it.

01Bespoke AI software

Bespoke AI software — I design and build custom AI systems around the way your operation actually works. That can mean turning a repeated manual task into a controlled workflow, bringing scattered information into one place, or building the missing tool instead of forcing another subscription into the stack.

The build begins with the people, inputs, decisions and exceptions involved. AI does the defined work; your team keeps the approvals and judgement that should remain human.

02Websites

Websites — I design and build clear, fast sites that explain the offer and give the right visitor a direct path to enquire. I handle the structure, copy, design and build as one piece of work, so the public promise and the working site do not drift apart.

A website is treated as an operating tool: the message must be understandable, the contact route must work, and the mobile version must be as usable as the desktop version.

03Implementation & integration

Implementation and integration — I make the systems you already pay for work together around one agreed process. I map where information starts, who changes it, where it is re-keyed and which number becomes trusted when systems disagree.

Then I configure the tools, connect the useful joins, move the necessary data, test the complete workflow and make the handover understandable to the people who will run it.

04Optimisation

Optimisation — I return to the live workflow, find the friction that remains and improve it. Staff workarounds, duplicate entry, unclear ownership and reports nobody trusts are evidence. They show where the process or system still needs attention.

The goal is not more software. It is a setup the team can operate without carrying hidden admin between every tool.

Problems worth bringing

You do not need to diagnose the solution.

The same booking, sales, stock, labour or finance information is typed into more than one system, and each version ends up slightly different.
A tool nearly fits the operation, but the final exception forces the team back into spreadsheets, messages, paper or memory.
Nobody can say which system holds the trusted number, who owns a failed handoff or what should happen when an integration stops.
A repeated phone, email or admin task follows recognisable rules but still consumes a person's attention every time.
Your website does not make the offer understandable, does not work cleanly on a phone or makes a serious enquiry harder than it should be.

Automating a broken process makes the problem move faster.

I watch how the work moves before recommending what should be connected, changed or built.

How I work

Start with the operation. Finish with something working.

A recommendation is useful when it survives a real shift, a real handover and the exceptions that happen outside a process diagram.

Before I touch a live system, we agree in writing what is being fixed, what a working result looks like, which data and systems are included, who approves the handover and what is outside scope. I do not ask for access to a client's systems before a signed engagement. That written scope is the test behind the guarantee below; it keeps the promised output specific.

Watch the real work

I follow the task from its starting input to its final decision. In hospitality, that can cross a booking, an EPOS entry, stock, scheduling, payroll and accounting before anybody sees the full picture. I record the handoffs, duplicate entry, delays and points where ownership disappears.

Fix the process

We agree what should happen, who owns each decision and which information needs to move. A process problem does not become a technology project just because software is available. If a simpler operating change solves it, that is the right starting point.

Implement, connect or build

I keep the tools that earn their place, connect them where that removes real work, and build bespoke software where the right tool does not exist. The work is tested as one complete route, not as a set of disconnected features.

Hand over and improve

Your team gets a clear working setup and knows what happens when something falls outside the normal route. I use the initial live feedback to correct friction and make the process easier to own after handover.

One person accountable for the whole stack.

I own the route from operational review to implementation. You do not have to translate the same problem separately for a consultant, a developer and an agency, then discover that nobody owns the space between their work.

Career proof

Built from the operator's side of the table.

I'm David Martins. My background is inside hospitality operations and system implementation, not outside it looking in. I have implemented systems for over 150 clients throughout my career. That experience is why I look at the shift, the team and the exception before I look at the software.

I also build my own products: FoxEra inventory software and an AI voice agent. They are proof that I ship working products; they are not Foxera Group client case studies. They show the full discipline behind the offer—finding an operational problem, designing the workflow, building the product and carrying it into live use.

Product proof · not a client case study

FoxEra Inventory

Hospitality inventory, recipe and gross-profit software built by David. It is separate from Foxera Group's client work and is shown here as evidence of product delivery.

Product proof · not a client case study

AI voice agent

A working AI voice product built by David. It is not presented as a result delivered for a Foxera Group client.

Venues and teams

Experience you can see.

These are venues and teams I worked with in previous roles, not Foxera Group clients.

David Martins with Mark Wahlberg and the restaurant team outside Wahlburgers London — Wahlburgers London — with Mark Wahlberg and the restaurant team during a previous role.

David Martins with Nusret Gökçe in the kitchen at Nusr-Et London — Nusr-Et London — with Nusret Gökçe in the kitchen during a previous role.

David Martins with the venue team at Il Baretto — Il Baretto — with the venue team during a previous role.

David Martins implementing inventory systems at LPM Restaurant and Café in Dubai — LPM Restaurant & Café, Dubai — implementing inventory systems during a previous role.

David Martins with the venue team at Amazónico Dubai — Amazónico Dubai — onsite with the venue team during a previous role.

David Martins with the venue team at Hutong — Hutong — onsite with the venue team during a previous role.

David Martins with the venue team at MAMO — MAMO — onsite with the venue team during a previous role.

David Martins at Novikov Restaurant and Bar in London — Novikov Restaurant & Bar, London — career photograph from a previous role.

LinkedIn recommendations

What people I've worked with say.

“David is a great professional and always delivered what was asked, with extra support and suggestions he managed to go that extra mile!”

“Very happy to help you out on everything you need”

“An amazing and professional person. Very reliable person you can count on if needed. I received an amazing service by David.”

“Very professional and highly qualify service provided at all the time!”

“I worked with David at Stocktake Online for about 6 months. He's great as a colleague, caring, fun, and passionate about his job. He is always smiling and he's a great addition to any team.”

The guarantee

The promise is written plainly.

If I don't deliver what we scoped, you don't pay — and if you're not satisfied with the work in the first 30 days, you get your money back. No contracts. No hidden fees. No lock-in.

— David Martins, Foxera Group

Start a conversation

Tell me what you would like to improve.

You do not need to choose the service or use technical language. Describe the repeated work, handoff or missing tool. I will come back to you directly.

David Martins · Foxera Group
+44 7850 450096
david@foxera.uk